Answer to this question seems self-evident - still doubting customers needs - in fact is not so meaningless as it may seem at first glance. Many companies have a policy of retaining customers. Saving the backbone of the buyers, often at the expense of riskier advertising campaigns, a change of the firm and thinking through strategies to attract new customers, that seem more profitable. Often it concerns companies that have already found their niche and are strengthing it.
In business, there is a good proverb: "No customers - no sales, no sales - no business, there is no system to attract customers - none of the clients know it."
This clear and concise expression best shows what the problem is. Without attracting new customers, development and stability is not possible. The lack of efforts to attract new customers will cause permanent loss of customers - they can easily lure to a competitor who is working on customer attraction.
A large number of entrepreneurs are skeptical about the means of attraction new customers. If one does not believe in the power of promotion, while others are trying with minimal wait for a miracle from each dollar invested in the search for buyers.
Both ideas is completely wrong! Efforts to find new customers is simply needed - otherwise you will outstrip those who do it. Efforts to find new customers must be regular - it is the only way to ensure the constant updating of the customer base and the development of the business. And most importantly - finding new buyer must be systematized. It should be a clear strategy of action with full understanding of what you're doing.
One of the most effective ways to attract clients in today is the internet. A huge number of people use it to search for goods and services to buy and sell. The development of their own business on the Internet is a win-win option to give a necessary impetus to the development of their work and step forward to the buyer.